Terry Zink noted that spammers are using current headlines from various news stories in the subject line to get you to read their spam. He explains:

“One of the techniques that spammers use is to borrow a headline from the news and use it as a subject line in their message. This is designed to confuse filters and people alike because it looks like a legitimate message in your email client if you merely examine subject and sender (but the email address gives it away). Anyways, I got a stock spam today with the subject line “History for Super Bowl Coaches.” This is in reference the Saints-Bears and Colts/Patriots NFL games yesterday (Sunday, Jan 21). For the first time in history, two black coaches are coaching in the Super Bowl (actually, one black coach would have made history, two is even more so). Obviously, spammers are watching the news and borrowing headlines for their own purposes, and they are doing it quickly (less than 12 hours in this case).”

Chris Szurgot suggest, “spammers’ botnets prowl the web searching for current news headlines, inserting those into new spam messages.”