There is a saying that goes “If you can’t flounder them with facts, baffle them with Bull…” you can guess the rest. As ludicrous as this may sound, it seams that it is being put into practice on everything from ads to resumes. Mike McLaughlin over at Guerrilla Marketing posted recently about this practice.

He also mentions a terrific tool called Bullfighter to help you “separate the sale from the salesman”- (thanks Dad). The small application analyzes a phrase or passage using Microsoft Word and gives you the real meaning of the text. Not only can it help for things that you are reading but also for your own copy that goes to you own customers.