Architel hires the Apprentice - Sam Solovey
Alexander Muse , June 21, 2004
Mr. Sam Solovey, the wild man who most recently appeared in Donald Trump’s “The Apprentice” has been selected to represent Architel® in its latest advertising campaign, “Fire Your Computer Guy”. “When Scott Ryan and Alexander Muse from Architel explained their business model I knew these guys were on to something BIG!” said Mr. Solovey. Sam will appear in radio spots purchased on ABC Radio in the Dallas area.
Architel® founded in 2001 pioneered the concept of fractional ownership as a method for delivering IT support services. The company coined the phrase, “Fractional IT Support™”, whereby Architel® provides a small business owner a complete Fortune 1000 IT support staff for less than the company could hire an entry level computer technician. Thus the small business owner, for a flat monthly rate, can outsource their IT support function completely to Architel®.
The Ad campaign will be delivered in various formats including print, radio, and Internet. The campaign will focus on the tendency of small business owners to put all of their eggs in one basket. “Surprisingly, around 75% of our current clients depended exclusively on the expertise of a single computer support person,” said Alexander Muse, the CEO of Architel®. “With today’s complex computer systems it is unreasonable for a business owner to expect their computer support person to know everything. Most business owners cannot afford to send their support person to continuing education and it is unlikely they have the systems and expertise needed to manage technical resources.”
Architel® takes a different approach to IT outsourcing, the company’s fractional model to deliver IT service aligns the interests of the business owner, the users and Architel®. Architel’s flat-rate, all-you-can-eat monthly pricing allows our engineers to spend the necessary time on proactive maintenance reducing the number and severity of unplanned problems. Between Architel’s Dallas-based engineers and those based in Manila we can provide a level of support previously available only to Fortune 1000 companies.
